Breo Is Back Home — A New Chapter Begins

After years under licence, the Breo brand returns to its original founder.

Breo has always been about movement — exploring, discovering, and finding freedom in the everyday. And now, after several years away, the brand itself has made the most important journey of all:

Breo is officially back home.

The previous licence holder has now completed their agreement, and Breo returns once again to its original owner, where the brand first began in 2008. This is more than a business transition — it’s the start of a fresh chapter driven by the values, vision and energy that made Breo a global favourite.

Why This Matters

Licensing allowed Breo products to reach new new markets, but nothing compares to being back under the direction of the founder who built the brand from day one.

Now, with full creative control restored, Breo can return to what it has always done best:

✔ Designing sunglasses for real life

✔ Prioritising comfort, movement and wellbeing

✔ Innovating with materials like Soft-TRM®

✔ Building collections inspired by nature and adventure

This shift allows Breo to refine its identity, elevate product quality, and bring a sharper focus to modern outdoor lifestyles.

A Renewed Purpose

Today’s fast-moving world has created a global desire for simplicity, calm and time spent outdoors. People want products that feel good, last well, and fit into a more balanced lifestyle.

That’s exactly where Breo belongs.

As the brand comes home, we’re doubling down on what made Breo iconic:

Simple design. Natural inspiration. Ultra-comfortable sunglasses made to be worn anywhere.

From hiking trails and beach days to city life, Breo remains committed to eyewear that feels great, protects your eyes, and supports a more active, outdoor lifestyle.

What’s Next for Breo

With the brand back in the hands of its founder, the next era of Breo is already underway.

Here’s what you can expect:

• A refreshed brand vision rooted in the outdoors and modern wellness

• New sunglasses collections with elevated materials and updated styles

• Enhanced polarised lenses and UV protection

• More outdoor content — from trail guides to seasonal adventure stories

• A community-driven approach that brings Breo back to its adventurous roots

This isn't just a handover — it’s a relaunch, a reset, and a return to everything Breo was meant to be.

Thank You for Being Part of Our Journey

If you’ve worn Breo sunglasses since the early days, or if you’ve only just discovered our world, thank you. Your support and love of the outdoors inspire every collection we design.

The future of Breo is brighter than ever — and this new chapter starts now.

Breo has come home.
And we’re just getting started.

A Message from the Founder – Bobby Morrison

"Bringing Breo back home feels like closing one chapter and opening an even more exciting one. This brand has always been about movement, energy and the freedom of the outdoors — values that have shaped my life and the lives of millions who wore our products.

Now that Breo is back where it started, we have the opportunity to rebuild the brand with the same passion, creativity and attention to detail that made it a global name.

I’m committed to taking Breo forward in a way that feels true, modern and meaningful — focused on quality, comfort and products that genuinely support an active, outdoor lifestyle.

Thank you to everyone who has supported Breo since 2008. The best is yet to come."

— Bobby Morrison, Founder of Breo